As a rental property owner in Kissimmee, you understand that marketing is crucial for finding ideal renters. And if you haven’t used virtual tours yet, you’re missing out! Providing potential tenants with virtual tours of your rental properties is a fantastic way to let them see what they’re getting before visiting.
We’ll discuss how virtual tours can benefit your rental property marketing and why all property owners should use them.
Virtual Tour Basics
A virtual tour offers a digital walk-through experience of a rental property. While photos capture the property from the photographer’s viewpoint, virtual tours offer a comprehensive view of each room.
Recent studies reveal that renters desire virtual tours of rental properties. Results from Zumper indicate that over 70% of renters would be comfortable renting an apartment without a physical visit if they could view it through a 3D virtual tour.
Types of Virtual Tours
Virtual tours provide a fully immersive experience for potential tenants to view your rental properties. They allow potential renters to gauge the space and determine if it fits their needs without an in-person visit.
Virtual tours are categorized into three main types: 360-degree virtual tours, 3D virtual tours, and virtual reality tours.
- 360 Virtual Tour. A 360 virtual tour is a panoramic image made by stitching together many photographs. These tours let potential tenants view an entire room in one image and click and drag to explore. 360 virtual tours are easy and affordable to create, making them an excellent option for property managers starting with virtual tours.
- 3D Virtual Tours are more immersive than 360 virtual tours. They let potential tenants walk through the property virtually as if they were physically present. These tours are produced by taking numerous photos of a rental property and stitching them together using specialized software. While it may seem complex, many user-friendly tools and services are available to guide you. High-end rental properties usually opt for three-dimensional virtual tours due to the time and effort required to create them.
- Virtual Reality Tour. The virtual reality (VR) tour is the newest and most immersive type of virtual tour. These tours enable potential tenants to wear a VR headset and explore the property as if they were walking through it. While VR tours are not yet widespread, they are becoming more popular as VR technology becomes more accessible.
What are the benefits of virtual tours?
- Convenience. Virtual tours provide significant relief from the usual hassle of property tours. Potential tenants can view your rental properties comfortably from their homes or during work hours. This is especially helpful for out-of-state or international renters who have difficulty arranging physical tours.
- 24/Hour Availability. Potential tenants can access virtual tours anytime, 24/7. This means they can tour your rental properties whenever it suits them, without needing to align with your schedule. This tool is powerful, providing them with flexible viewing options.
- Increased Engagement. Virtual tours are shown to increase engagement significantly. Potential residents spend more time on websites offering virtual tours than on those without them.
- Improved SEO. Along with greater engagement, virtual tours can enhance your rental property’s SEO. Google values fresh content, and adding a virtual tour to your property listing is an excellent way to update content and improve search rankings.
How to Optimize Your Virtual Tours.
- Quality Matters. Opt for high-quality images and videos, and stay away from low-resolution or blurry photos. For potential tenants to fully grasp your rental properties, use high-quality virtual tour content.
- Include a Call to Action. Insert a call to action (CTA) at the end of your virtual tour. A CTA is a message or button that motivates potential tenants to take the next step, such as scheduling a showing or reaching out for more information. Including a CTA increases the likelihood that potential tenants will rent from you.
Virtual tours help potential tenants get a feel for your rental properties without a physical visit. Real Property Management Trusted Hands can help you promote your Kissimmee properties and boost your chances of finding great, dependable tenants. Contact us online or call 407-794-7468 today!
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